And, Coco Chanel’s striped sailor shirts, men's riding pants, and fisherman’s sweaters turned her into the most revered couturier in the world.Īnd, after several seasons of street-style peacocking at Fashion Week, editors have begun trading in their sky-high heels for Nikes. Albert Einstein wore the same thing every day (a sloppily thrown-together navy suit), which gave the impression that he did not want to waste his brain power on clothes. (It didn’t end well for her, but she did command attention.) Benjamin Franklin’s slovenly “frontier” attire gave him an authenticity and brazenness that his peers - and the French, especially - revered. Marie Antoinette - she of the extravagant hairdos and ostentatious court dresses - eventually began wearing peasant outfits to show her disdain for the rest of the French court. Similarly, by giving up the social benefits conferred by conformity, individuals show that they do not need these benefits because they already possess high status.” The Harvard team explains, “Wealthy individuals signal their position by giving up financial resources to purchase expensive luxury items. Rather, it’s an individual’s air of being above society’s sartorial rules that demands respect and credibility. That is, it isn’t Zuckerberg’s hoodie or Steve Jobs’s black turtleneck that gives (or gave) each his aura of power. Why is that? Well, it has to do with attitude. “Wearing red sneakers in a professional setting or entering a luxury boutique wearing gym clothes lead to attributions of enhanced status and competence rather than social disapproval,” the researchers write. (An Observer reporter put this theory to the test, going to Bergdorf’s first in sweats and a puffer, and later in kitten heels, designer goods, and a blowout she got better service in her gym clothes.) And, not just in Silicon Valley, either - look at the rise of athleisure, with fast-fashion and luxury designers alike taking on upgraded gym clothes (Alexander Wang, Hood By Air, Beyoncé for Top Shop, the list goes on). In fact, if you really want to dress to impress, you might want to show up in a hoodie and sneaks, Zuckerberg style.Ī new study by the Harvard Business School finds that, in certain situations, dressing like you DGAF could work to your advantage. That pressed interview outfit or sleek cocktail dress you have have hanging in your closet? Well, if you’re angling for a seat in the corner office or front row at Fashion Week you might want to ditch the suit separates, chic frocks, and high heels once and for all.
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